Values

Values are the most “upstream” and essential ingredient to a business’s success. They represent a business’s core beliefs and priorities, serving as a beacon that attracts the right kinds of “good” into their world.

Many businesses believe they are clear on their values, but more often than not, that clarity is lacking. This ambiguity can lead to misunderstandings, hinder sound decision-making, and delay appropriate and consistent action.

When a business encounters clients, situations, or experiences that don’t align with their vision, it’s often a sign of unclear or misaligned values. This misalignment can manifest in various unintended consequences, such as:

Hiring the “wrong” people

Working with the “wrong” clients

Attracting the “wrong” customers

Purchasing the “wrong” software

Joining the “wrong” communities

Without clear values to guide them, businesses may find themselves drifting off course, making choices that ultimately do more harm than good.

Our Values

Slow and deliberate
Peace of mind
Sacred and boutique
Relationships first
Quality over quantity
The space to be ourselves

Slow and deliberate

To put it simply, we’re not in a rush.

What’s truly worth our time, attention, energy, and effort isn’t driven by deadlines, project statuses, or key performance indicators. Our “definition of done” is when something is complete and is truly the best version of itself.

This means there’s nothing left to change because we’ve tweaked, adjusted, validated, tested, and talked about it until there’s nothing more to do or say.

In a world where “Minimum Viable Products (MVP)” and “sprints” are the norm for businesses rushing to get projects, products, or services to market as quickly as possible—often sacrificing quality in the process—we take a different approach.

We prefer to measure thrice, break for a siesta, and cut once.

Peace of mind

We believe that we get what we focus on, and more importantly, we create what we are.

We’ve consciously setup and structured our life so that the work we choose to take on, and the people we choose to work with, align directly with a life of peace and ease.

When faced with a decision between an opportunity that pays handsomely but requires us to compromise on our values, and one that is fun, relaxing, and deepens our understanding of our craft, we’ll always choose the latter.

In other words, it’s not about the money for us—it’s about creating a set, setting, and environment that enhances a life of peace and ease, not complicates it.

Sacred and boutique

We live in a world constantly pushing for more—more speed, more productivity, more everything.

Society often chases an imaginary finish line, where we’re all “supposed to” arrive to finally feel free, peaceful, and successful.

In business, this often translates to the number of employees, hitting an arbitrary revenue target, joining the right masterminds, and collecting shiny awards.

But for us, success is measured differently. We value the quality and depth of our experiences and whether we leave situations, people, and circumstances better than we found them.

Each morning, we treasure the opportunity to start anew, ease into our day, and dive into projects that truly captivate us. We consciously steer clear of the noise and clutter of societal expectations.

We believe in starting the day without that sinking feeling of dreading our commitments. Instead, we focus on what matters most, creating a life and business that feel sacred, intentional, and truly ours.

Relationships first

“Relationships are the most important thing on this planet. If you hold that as true, the one you have with yourself is the most important.”
~ Jsdoti

At our core, we’re in the business of relationships, dedicated to creating positive change for the betterment of others.

In a world that’s rapidly evolving to make us feel more disconnected—separate from ourselves and from each other—our mission is to foster the opposite perspective. We believe in the power of connection, the idea that we are all part of one collective consciousness.

If we can contribute to this sense of unity, even in small ways, we will. It’s about remembering that, despite the noise and the pace of modern life, we’re all in this together. And while we might joke about AI taking over and rendering us irrelevant, our focus remains on nurturing the connections that truly matter.

Quality over quantity

When we think about business, two words immediately come to mind: thoughtfulness and intentionality.

We approach our work with the mindset that creating for the sake of creating is its own reward. If no one ever stumbles upon this page or reads our words, it wouldn’t bother us. This space is as much for us to store our thoughts, perspectives, and beliefs as it is for anyone else.

But that doesn’t mean we’re casual about what we write or say. On the contrary, we’re deeply thoughtful and intentional because we know that someone, somewhere, will eventually read this. And when they do, we want them to have an experience—one that touches their soul, resonates deeply, and evokes genuine emotions.

We want our words to cause them to pause and think, “Wow, yes, these are my kinda people.”

To us, that’s what business ought to be about: delivering a quality experience, whether it’s to a team member, a client, or a customer, regardless of the number. It’s about creating something meaningful, something that lasts, something that makes a difference.

The space to be ourselves

This value is the foundation of everything we do and every decision we make together, serving as a constant reminder to stay true to our ethos.

We recognize that we’re not for everyone, and not everyone is for us—and that’s perfectly OK. In fact, it’s how it should be.

We embrace our weirdness.

We’re naturally deep thinkers.

We’re unconventional in our approach.

We speak our minds freely.

We ask the questions that make you stop and think.

We’re a magical blend of serious and playful, navigating life with a mix of introspection and lightheartedness.

This space is our sanctuary, where we get to be fully ourselves, without compromise. It’s what makes our work authentic, and it’s why we’re able to connect so deeply with those who resonate with our way of being.

Interested in connecting for a longer conversation? Please schedule a call anytime. We’d love to chat, get to know you, and provide more context.

You can also check out our case studies to see the impact and influence we’ve had on the companies we’ve worked with.

Thanks for stopping by and reading this page!