The Deliberate Business Design Email Series
At the core of everything we help businesses achieve lies a Deliberate Business Design.
We invite you to explore a new way of operating your business—one that complements your life instead of complicating it.
You’ll either resonate deeply with our worldview or decide it’s not for you. But if you choose to stay, you’ll never see your business the same way again—and you’ll be forever grateful for it.
What to expect
In our first email, we’ll introduce you to our perspective and outline what we believe is essential when building, designing, and scaling your business.
Our approach is rooted in principles that have shaped our unique view of business—transforming it into a handcrafted masterpiece without the need for complex automations or unnecessary hires.
A business that feels like play. A business that you love. Because its essence isn’t tied to trying to “get” something or “be” something but rather creating what feels right to YOU.
Everything we share is hard-earned, time-tested wisdom from our experience working with dozens of businesses.
Designing A Business The ‘Conventional’ Way
These days, advice on building and scaling a business often feels recycled. It typically starts with diagnosing everything “wrong” with you and your business, followed by overwhelming sales strategies and promises of a utopian dream life.
The narrative tends to be: “You and your company are broken, and we can fix you.”
This works because many believe something is wrong with them and that they need fixing. But people like you are waking up to these tactics and seeking someone who genuinely cares about the impact they have on you.
You want long-term, meaningful relationships with people who have your best interests at heart and are willing to guide you through a more effective, efficient, and appropriate way of operating your life and business.
Designing A Business The ‘Deliberate’ Way
Instead of selling you a “magic solution,” we prefer the road less traveled.
We’ll show you how to assess every aspect of your business and identify the most beneficial opportunities for change and expansion.
Conventional methods often involve quick fixes and generic frameworks that don’t account for your unique context. They might look familiar:
- Hire an integrator (they’ll do all the boring and stressful stuff you don’t wanna do)…
- Use this project management system (because it’s the only one we know how to use)…
- Implement these SOPs (they worked for this other business so they should work for you too)…
- Learn these new leadership strategies (we don’t practice these things, but the “best” in the world use them)…
And in 90 days, your business will make millions, you’ll work from the beach, and you’ll have everything you’ve ever wanted…
(We’re being facetious, but it makes a point.)
We’d like you to consider an alternative reality—starting with the distinction between “knowing” and understanding.
Knowing is acquiring information, while understanding is applying that information contextually and seeing the bigger picture.
Think of it this way…
You might “know” that your business has areas for improvement. Perhaps systems or processes don’t exist or could be better. Or maybe you don’t know what you don’t know, but you sense something is missing.
Understanding comes when everything “clicks” and you have that “ah, I get it” moment—connecting all the dots with clarity on your next steps.
This foundational concept alone, once grasped, can open a whole new world of opportunity, creativity, and innovation.
Where The Journey Begins
This email series will provide you with new insights that will cause you to look back and make the necessary adjustments with your newly developed foresight.
By the end, everything you see and feel about your business will be different. Everything.
Oh, and there’s nothing to buy at the end of this series.
Our focus is on building meaningful relationships first, and if it makes sense, we’ll connect for a longer conversation later.
We prefer relationships that lead with generosity and trust before a transaction ever takes place.
We’re still setting up automations and finalizing our content, but if you’d like to join us on this journey into what we call “Deliberate Business Design,” click the button below, enter your preferred email address, and you’ll receive our series of emails when they’re ready.
Hopefully, we’ll see you there.
Cheers for now!
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