About

Our expertise spans executive guidance, strategic business design, change management, leadership training, organizational restructuring, system and process optimization, and a variety of workshops—from communication and decision-making to innovation and beyond.

Think of us as your “right hand,” here to train your teams, offer strategic and practical guidance, answer your questions, and help you shape your processes. We’ll be by your side through every step of your journey.

Our mission is clear: to empower business owners and their teams with the confidence to manage everything autonomously and at scale, all while ensuring the right structures are in place for long-term profit, predictability, peace, and ease.

Take a look at our case studies to see the impact and influence we’ve had on the companies we’ve partnered with.

Cam

Think of Cam as the strategic magician behind Kensho Craft, blending the wisdom of Winston Wolf, the insight of Sherlock Holmes, and the calm, cool, and collected resolve of John Dalton to guide companies through their most challenging puzzles.

He’s a wizard, detective, fixer, and business efficiency expert all rolled into one—never afraid to get his hands “dirty” to implement what’s necessary.

For the past seven years and counting, Cam has been working behind the scenes as a Fractional COO, CMO, or Chief of Staff (labels aside), peeking under the hood of businesses across various industries. His expertise spans the digital landscape, from E-commerce and E-learning to SaaS, coaching, agencies, course creators, and nearly everything in between.

Angelina

Think of Angelina like Donna from Suits, Cam’s other half.

While Cam is pretty damn good, he’s not perfect—and where he lacks, Angelina steps in to fill the gaps.

She’s the operational heartbeat of the business, the gatekeeper, the one who ensures quality delivery, and ultimately, the most important piece of the puzzle.

Together

What we’ve discovered by working closely with businesses is that they’re full of patterns, themes, and nuances that determine whether they will feel like a burden and headache for the founders or like a work of art that evolves into something new and exciting every day.

One extreme example is the businesses that seem perfect on paper, adorned with Inc. 500 awards, Great Place To Work accolades, raving reviews, hyper-specific marketing messaging, and authoritative logos that position them as capable of serving “the biggest and the best.”

But behind the scenes, it’s a different story. Everyone’s miserable, communication is nonexistent, projects are chaotic, decision-making is reactive, and the owners are so frustrated they’d rather fire everyone and burn the business down than spend another day fixing endless problems.

Then there are the businesses started by one person, who turned decades of knowledge into a product or service that became an immediate success. The sudden growth forced them to hire out of desperation and implement band-aid solutions just to keep up with demand.

Now, these businesses are at a critical juncture where the founder’s once-joyful creative outlet has morphed into a “job,” burdening them with 15 different tasks they’d rather not be doing.

It’s only natural that they need to build a team and invest in new systems and operations to “buy” back their time and rekindle the joy that motivated them to start in the first place.

Our specialty

Over the last 7 years, we’ve grown impatient and somewhat disillusioned with the common narrative around “growth” and “scale” that’s carelessly thrown around in the business community. Instead of following the crowd, we decided to effect change in our own way, focusing on what truly matters—creating a business that feels as fulfilling and exciting as it was on day one.

Our speciality and preference is working with the ~80% of businesses that fall somewhere in between the two examples above.

If we can catch a business at just the right moment—before founders and CEOs make decisions like hiring ineffectively, implementing overly complex systems, bringing on a business partner, or sinking thousands into an unnecessary sales and marketing strategy—we can guide them to implement what’s truly appropriate. We help them make sound decisions and sidestep the common pitfalls that so many businesses fall into.

These businesses are brimming with pure potential, possibility, and opportunity (Kensho) before them, but only if they’re open to embracing change.


Interested in connecting for a longer conversation? Please schedule a call anytime. We’d love to chat, get to know you, and provide more context.

Thanks for reading!

– Cam & Angelina